ADS ON OPENAI

Reach buyers when intent is clear.

Reach buyers when intent is clear.

Reach buyers when intent is clear.

Plan, launch, measure, and improve campaigns across ChatGPT Ads with clean targeting, connected conversion data, and disciplined optimization.

Plan, launch, measure, and improve campaigns across ChatGPT Ads with clean targeting, connected conversion data, and disciplined optimization.

Plan your OpenAI ads launch

Plan your OpenAI ads launch

See the campaign system

See the campaign system

CAMPAIGN OVERVIEW

ACTIVE CAMPAIGN

High-intent finance software buyers

Live · United States · Conversion optimized

LIVE PERFORMANCE

Impressions

1.24M

Clicks

32.4K

Conversions

1,247

First Brand Ads

Live

OPENAI ADS PERFORMANCE

Conversion-optimized campaign

CAMPAIGN GOAL

Purchase conversions are tracked across the Measurement Pixel and Conversions API.

Impressions · 1.24M

Clicks · 32.4K

Conversions · 1,247

EFFICIENCY

18.3%

lower cost per conversion

Click-through rate

2.6%

Average CPC

$1.84

Tracking health

Healthy

Pixel + CAPI · Last sync 2 min ago

CAMPAIGN OVERVIEW

ACTIVE CAMPAIGN

High-intent finance software buyers

Live · United States · Conversion optimized

LIVE PERFORMANCE

Impressions

1.24M

Clicks

32.4K

Conversions

1,247

First Brand Ads

Live

OPENAI ADS PERFORMANCE

Conversion-optimized campaign

CAMPAIGN GOAL

Purchase conversions are tracked across the Measurement Pixel and Conversions API.

Impressions · 1.24M

Clicks · 32.4K

Conversions · 1,247

EFFICIENCY

18.3%

lower cost per conversion

Click-through rate

2.6%

Average CPC

$1.84

Tracking health

Healthy

Pixel + CAPI · Last sync 2 min ago

CAMPAIGN OVERVIEW

ACTIVE CAMPAIGN

High-intent finance software buyers

Live · United States · Conversion optimized

LIVE PERFORMANCE

Impressions

1.24M

Clicks

32.4K

Conversions

1,247

First Brand Ads

Live

OPENAI ADS PERFORMANCE

Conversion-optimized campaign

CAMPAIGN GOAL

Purchase conversions are tracked across the Measurement Pixel and Conversions API.

Impressions · 1.24M

Clicks · 32.4K

Conversions · 1,247

EFFICIENCY

18.3%

lower cost per conversion

Click-through rate

2.6%

Average CPC

$1.84

Tracking health

Healthy

Pixel + CAPI · Last sync 2 min ago

Campaign formats

Run standard ads or product-feed campaigns.

Run standard ads or product-feed campaigns.

Run standard ads or product-feed campaigns.

Use uploaded creative for standard campaigns. For commerce, connect a catalog so OpenAI can select an eligible product when the ad serves.

Use uploaded creative for standard campaigns. For commerce, connect a catalog so OpenAI can select an eligible product when the ad serves.

Standard campaign

Uploaded creative

Reach finance leaders comparing planning platforms

TITLE

BODY

Current catalog

Product-feed campaign

Catalog driven

Eligible products stay current across title, price, availability, image, and destination URL.

OpenAI selects an eligible catalog item when the ad serves and reports results by product.

OpenAI selects an eligible catalog item when the ad serves and reports results by product.

Current catalog

Product insights

LOCATION TARGETING

Choose exactly where campaigns can deliver.

Choose exactly where campaigns can deliver.

Choose exactly where campaigns can deliver.

Target by country, region, or DMA. Build focused market tests, control coverage, and expand only where performance supports it.

Campaign targeting

3 markets configured

United States

Country targeting · Core market

Active

California

Region targeting · Growth market

Included

New York

DMA targeting · Test market

Paused

CAMPAIGN WORKFLOW

From first brief to daily optimization.

From first brief to daily optimization.

From first brief to daily optimization.

Build the goal, budget, targeting, creative, measurement, and reporting as one connected campaign system.

OpenAI Ads operating system

Campaign → Ad group → Ad

01 · STRATEGY

Set the campaign goal

Set the campaign goal

Choose reach, clicks, or an eligible conversion event before budgets and creative are built.

02 · TARGETING

Define market coverage

Define market coverage

Use country, region, and DMA targeting to control where every campaign can deliver.

03 · CREATIVE

Build ads and product feeds

Build ads and product feeds

Prepare standard creative or a current merchant catalog with eligible product data.

04 · MEASUREMENT

Connect conversion data

Connect conversion data

Install the Measurement Pixel, add server-side events, and verify the insight stream before launch.

MEASUREMENT ARCHITECTURE

Connect every conversion signal.

Connect every conversion signal.

Connect every conversion signal.

Use the browser-based Measurement Pixel and server-side Conversions API together for stronger attribution, reporting, and optimization.

Browser signals

Standard events

Server signals

Reliable attribution

Optimization input

One selected event

First Brand

First Brand

Pixel events · server events · conversion settings

Measurement Pixel

Consent controls

Conversions API

CONVERSION OPTIMIZATION

Optimize for the action that matters.

Optimize for the action that matters.

Optimize for the action that matters.

Eligible accounts can use oCPC to optimize toward one standard conversion event while continuing to pay per valid click.

Eligible accounts can use oCPC to optimize toward one standard conversion event while continuing to pay per valid click.

Click-focused campaign

Traffic and engagement

Traffic and engagement remain the primary delivery goal.

CPC bidding

CTR watched

Conversion-focused campaign

Selected standard event

Delivery is optimized toward one selected standard event, with billing still based on valid clicks.

oCPC open beta

CPA bid input

PERFORMANCE INSIGHTS

See spend, delivery, and outcomes together.

See spend, delivery, and outcomes together.

See spend, delivery, and outcomes together.

Review impressions, clicks, conversions, spend, CTR, and CPC across account, campaign, ad group, ad, and product scopes.

Review impressions, clicks, conversions, spend, CTR, and CPC across account, campaign, ad group, ad, and product scopes.

OPENAI ADS SCORECARD

Campaign performance

Impressions

1.24M

+18.3%

Clicks

32.4K

+12.6%

Conversions

1,247

+21.4%

Spend

$59.6K

On plan

Conversion trend

+21.4%

Standard ads

742

Product-feed ads

505

oCPC campaigns

68%

FIRST BRAND OPERATING SYSTEM

Launch clean. Improve continuously.

Launch clean. Improve continuously.

Launch clean. Improve continuously.

Turn access into a repeatable campaign process with clear ownership across strategy, setup, measurement, and optimization.

Turn access into a repeatable campaign process with clear ownership across strategy, setup, measurement, and optimization.

01

Campaign strategy

Campaign strategy

Define goals, markets, budgets, and the conversion event before build.

02

Launch system

Launch system

Configure campaigns, ad groups, ads, product feeds, and review states.

03

Measurement

Measurement

Validate Pixel and server events before performance decisions are made.

04

Optimization

Optimization

Use live insights to improve bids, budgets, creative, and catalog coverage.

MANAGED OPENAI ADS

Turn program access into performance.

Turn program access into performance.

Turn program access into performance.

A connected operating system keeps campaign structure, conversion data, product feeds, and decisions in one place.

A connected operating system keeps campaign structure, conversion data, product feeds, and decisions in one place.

Fragmented setup

First Brand system

Campaign structure

Campaign structure

Ad hoc setup

Ad hoc setup

Goal, budget, targeting, and creative aligned

Goal, budget, targeting, and creative aligned

Measurement

Measurement

Pixel only or disconnected

Pixel only or disconnected

Pixel and Conversions API

Pixel and Conversions API

Product data

Product data

Static catalog updates

Static catalog updates

Feed-ready catalog and delta updates

Feed-ready catalog and delta updates

Optimization

Optimization

Isolated reporting

Isolated reporting

Actions tied to live insights

Actions tied to live insights

First Brand

Be the first brand AI recommends.

Be the first brand AI recommends.

Be the first brand AI recommends.

Start with a clear view of where your brand stands and what should change next.

Start with a clear view of where your brand stands and what should change next.

Start with a clear view of where your brand stands and what should change next.

Get your AI visibility audit

Get your AI visibility audit